How Can We Do 2011 Better?

2010 was an interesting year for Realtors. I saw many Real Estate companies of long standing either fold entirely, consolidate, or sell.

You know the old phrase, "What's the definition of insanity....It's doing the same thing and expecting different results."

In my opinion, we are at a crossroads in our industry. In order for our industry to survive, we can't keep doing the same things. We need to find a way to raise the bar for training and we need to get paid for the work we do...not just make it up on the backs of clients that actually close.

Here's how I see it:

Clients wish us to be always accessible, at the top of our game, and willing to pay for advertising on properties that may never sell. Yet, we don't get paid until we close on a property.

Quality work depends on quality training. If you don't get paid, you can't afford to spend more money on training or anything else...plain and simple. I believe that lack of income forced many agents who did work hard to leave the industry in 2010. This in turn, has forced some brokers to close their doors. We have to rethink this; not only to stay in business but to offer great service for our clients.

Clients should expect to work with quality Real Estate professionals, shouldn't they?? So, how does this get accomplished?

I am meeting with my staff tonight to try to come up with a solution! I think I may have an idea that helps both sides